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Small businesses in Denver face unique challenges when it comes to marketing their products and services. With a competitive local market, it's important for small businesses to find effective marketing strategies that can help them stand out and attract customers in the Denver area. Let's talk about some small business marketing strategies that are specifically tailored for the Denver market. From paid search to social media advertising, we will cover a range of marketing tactics that can help small businesses in Denver thrive. Paid Search: A Powerful Tool for Small Businesses in Denver Paid search, also known as pay-per-click (PPC) [...]
Discover the power of video marketing for small businesses. Learn about the various types of corporate videos that can enhance customer outreach and internal communications while increasing brand awareness and expanding your customer base.
Sometimes A Great Idea Is Right In Front Of You! Small Business Insights: Marketing A while back I went to my first University of Arkansas football game. It was a spectacular fall day...too warm for November 1st, that's for sure. As we made our way to the cheap seats, we made the obligatory stop at the concession stand for an $8 souvenir mug of Diet Coke and a hot dog. Once seated, we immediately took to eating our almost entirely tasteless "meal" of encased meat--it was a spectacularly bland dog. But just as the first wave of belches began [...]
Be Good To Your Customer & Respect Their In-Box! Small Business Insights: Marketing My wife recently signed up with the Kohls mailing list in an effort to secure the occasional coupon and special offer as we entered the back to school and consumer-spending-frenzied-fourth quarter. And because she's been around me just long enough, she used our mutual Yahoo email address vs. her personal account. And in case anyone wasn't listening closely let me repeat that little pearl of advice: Secure a Yahoo, Gmail or Hotmail account and use them specifically for mailing lists, registrations, and similarly disposable instances. They are [...]
Take A Proactive, Defensive Position When It Comes To Keeping Your Systems Safe Small Business Insights: Security Protecting your small business website design can't be an optional, add-on feature and that's why we trust Sucuri with our own website. The Sucuri Firewall (WAF) protects your small business website from software vulnerability exploitation attempts, brute force attacks and distributed denial of service (DDoS) disruptions. Enjoy the peace of mind knowing that Sucuri will provide you protection against website attacks 24/7/365. Distributed Denial of Service (DDoS) Mitigation DoS /DDoS attacks have increased in popularity. They are easy to employ and highly effective. Often, the attacker [...]
When A Domain Was Caught Up In A Bidding War AKA: The Good Old Internet Gold Rush Days Back in the mid-1990’s (or more fondly, “ancient times” as we know the internet ages at the same pace of a dog), I had a fine civil servant’s job in Sonoma County, CA. And like everyone else I’d found myself quite amused by the new internet and my Mac Performa (rockin’ the 4 megs of RAM, baby!). To get perspective on just how long ago this was, my co-worker Sue did a little moonlighting as a realtor agreed with me that [...]
Looking For A Company Email System? Run, Don't Walk From Accounts Tied To Your Hosting Small Business Insights: Email Any self-respecting website designer that includes hosting as a service likewise offers email accounts as well, right? That's just how things are done. I mean not only email accounts, but unlimited email accounts with unlimited storage. And a free dessert. And a ride home after the show. At The Affordable Web Guy, we've decided to not offer email accounts and here's why. The big boys do it better and we can't match the services, scope, and scale of major players [...]
Earn Your Client’s Trust & Keep It Small Business Insights: Customer Service Just about every time I turn around, there is some new piece of technology or some new buzzword-filled marketing trend, that is claiming to be the magic pill that web-based businesses have been searching for to get more sales. Just do this one unique thing, they tell you, and all your e-commerce dreams will come true. The “one thing” almost always conveniently involves spending money on a product or service that promises to be the “it factor” you’ve been missing. Can I tell you a secret? In [...]
Why Do Companies Change Their Logo? Small Business Insights: Branding A Guest Blogger post by Becky Duncan Why do companies change their logo or branding identity? Most of the time, it is because companies want to keep up with new logo design trends as they develop to avoid falling behind their current or emerging competitors. It may be that a company has decided to undergo a sudden and complete rebrand or they have decided to slowly merge into a new brand. Either way, a new logo and/or new branding elements must be created to do so. June 2019: Pizza [...]