Benefits of Having a Business Website

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to establish and enhance your online presence is by having a business website. A business website not only helps you attract customers but also enables you to stay ahead of your competitors. In this article, we will explore the various benefits of having a business website and how it can significantly impact your success. Increased Online Visibility Having a business website allows you to significantly increase your online visibility. When potential customers search for products or services [...]

November 1st, 2023|Affordable Web Marketing, Cost-Effectiveness of Online Marketing, Internet Marketing|Comments Off on Benefits of Having a Business Website

Setting Your Denver Business Apart: Attracting Your Target Audience

In a recent conversation with my wife, I realized that all my favorite clients have one thing in common: they're unique. These clients have injected some of their personality into their brand, creating a one-of-a-kind identity. By doing so, they have already started building a relationship with their target audience. In this article, I will share a few simple ways you can set your business apart from the crowd and attract your Denver target audience. Design a Memorable Logo Your logo is the first thing people see, so it's a great way to visually set yourself apart. Incorporate elements [...]

August 23rd, 2023|Creating Compelling Content, Graphics & Branding, Internet Marketing|Comments Off on Setting Your Denver Business Apart: Attracting Your Target Audience

Boost Your Business with a Website, Social Media, and More

In today's digital age, online marketing has become an essential aspect of running a successful small business. With the right strategies and tools, small business owners can effectively reach their target audience, generate leads, and drive revenue. In this article, we will explore some innovative online marketing ideas that can help small business owners grow their businesses and achieve their goals. Creating a Business Website A well-designed website is one of the most effective elements of a small business marketing plan. A business website allows you to showcase who you are, what you offer, and how potential customers can [...]

August 15th, 2023|Affordable Web Marketing, Internet Marketing, Lead Generation Strategies, social media marketing|Comments Off on Boost Your Business with a Website, Social Media, and More

University of Arkansas Marketing Genius

Sometimes A Great Idea Is Right In Front Of You! Small Business Insights: Marketing A while back I went to my first University of Arkansas football game. It was a spectacular fall day...too warm for November 1st, that's for sure. As we made our way to the cheap seats, we made the obligatory stop at the concession stand for an $8 souvenir mug of Diet Coke and a hot dog. Once seated, we immediately took to eating our almost entirely tasteless "meal" of encased meat--it was a spectacularly bland dog. But just as the first wave of belches began [...]

Marketing Emails-How Kohls Is Abusing Their Mailing List

Be Good To Your Customer & Respect Their In-Box! Small Business Insights: Marketing My wife recently signed up with the Kohls mailing list in an effort to secure the occasional coupon and special offer as we entered the back to school and consumer-spending-frenzied-fourth quarter. And because she's been around me just long enough, she used our mutual Yahoo email address vs. her personal account. And in case anyone wasn't listening closely let me repeat that little pearl of advice: Secure a Yahoo, Gmail or Hotmail account and use them specifically for mailing lists, registrations, and similarly disposable instances. They are [...]

Winning The Domain Lottery

When A Domain Was Caught Up In A Bidding War AKA: The Good Old Internet Gold Rush Days Back in the mid-1990’s (or more fondly, “ancient times” as we know the internet ages at the same pace of a dog), I had a fine civil servant’s job in Sonoma County, CA. And like everyone else I’d found myself quite amused by the new internet and my Mac Performa (rockin’ the 4 megs of RAM, baby!). To get perspective on just how long ago this was, my co-worker Sue did a little moonlighting as a realtor agreed with me that [...]

May 6th, 2019|Internet Marketing, Technical|Comments Off on Winning The Domain Lottery

It Ain’t Magic. It’s Just Good Service

Earn Your Client’s Trust & Keep It Small Business Insights: Customer Service Just about every time I turn around, there is some new piece of technology or some new buzzword-filled marketing trend, that is claiming to be the magic pill that web-based businesses have been searching for to get more sales. Just do this one unique thing, they tell you, and all your e-commerce dreams will come true. The “one thing” almost always conveniently involves spending money on a product or service that promises to be the “it factor” you’ve been missing. Can I tell you a secret? In [...]

April 26th, 2018|Internet Marketing, Web Design Services|Comments Off on It Ain’t Magic. It’s Just Good Service

Laundry Day

Everybody Hates Laundry, But That’s No Reason Not To Do It Small Business Insights: Marketing A Guest Blogger post by Daniel Titus Earlier this week I was meeting with a colleague who has designed a massive site for a large and ever-evolving organization. The site has been built; the code is working; everything is ready to go, but they still haven’t launched yet. Why? Because the week before the scheduled launch date there was a change in the information—then another and another. The information can’t stay current enough for approval, so the launch gets delayed. Exasperated by it all, my colleague [...]

August 10th, 2016|Internet Marketing, Web Design Services|Comments Off on Laundry Day

Joomla: My Recent Descent Into Hell

Making Sure Software Is Up To Date: "Set It And Forget It" Is Foolish Small Business Insights: Technical I recently secured a small project helping a fellow small business owner to update his existing website. That's right, as a WordPress fanboy I stepped up to the challenge of Joomla. Now everyone knows that the expression "It's not that hard" often turns out to be famous last words. Just as it's not that hard to replace a carburetor on your car IF you know how to do it. The same applies to plumbing, electrical work and so on, and so on. It's my [...]

June 5th, 2015|Internet Marketing, Technical|Comments Off on Joomla: My Recent Descent Into Hell

Add Your Business To Top Free Directories & Websites

Take Full Advantage Of Free Resources Small Business Insights: Marketing A Guest Blogger post by Josh Olswanger As a start-up business, your initial goal is to increase revenue by increasing business. Sounds easy enough, right? Well, believe it or not, it’s not always a walk in the park when deciding where to find your next customer or client. Luckily, with a great business marketing plan, you should be able to funnel your attention towards avenues that will undoubtedly increase your chances of finding new business. Hence we have the Internet. Say goodbye to yesterday when looking for a local plumber [...]

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