BetaTWG | The Affordable Web Guy

Mom & Pop Need To Be Online Too

Having a strong online presence is really important for all businesses, including family-owned ones. A website acts as the online face of your business, helping people find you and learn about what you offer. In this article, we’ll explain why having a website is important for family-owned businesses and how it can help your business grow. When a family-owned business has a website, it can provide many benefits. For starters, a website makes your business more visible. People can visit your site at any time, from anywhere, even if they live far away. This can help you attract new [...]

BetaTWGSeptember 4th, 2024|email marketing, Internet Marketing, Need for Digital Marketing, Online Marketing Strategy|Comments Off

Increasing Customer Base Through Affordable Web Marketing

Increasing customer base through affordable web marketing. Discover effective strategies to reach more customers and boost your business growth.

BetaTWGAugust 12th, 2024|Increasing customer base|Comments Off

Google Ranking: Yeah, It Does Matter

In today's digital world, getting a top spot on Google is crucial for businesses and individuals who want to boost their online presence. With countless websites competing for attention, knowing how Google decides which sites to rank higher can make a big difference in how many people see and visit your site. This article will break down what Google ranking positions are, what affects them, and how you can improve your website's ranking. What is a Google Ranking Position? A Google ranking position is where your website appears on Google's search results page when someone types in a query. [...]

BetaTWGAugust 1st, 2024|Cost-Effectiveness of Online Marketing, Digital Marketing for Startups, Lead Generation Strategies, Small business marketing|Comments Off

Small Business Challenges: Taking Dead Aim At Solutions

Small business owners face many challenges today. One of the biggest challenges is competition from larger businesses. These bigger companies often have more money and resources, making it hard for small businesses to keep up. Small business owners also struggle with getting the word out about their products and services. Without a large advertising budget, it's tough to attract new customers.Another challenge is managing day-to-day operations. Small business owners often wear many hats. They might be the manager, the salesperson, and the accountant all at once. This can be overwhelming and exhausting. Additionally, finding and retaining good employees is another [...]

BetaTWGJuly 1st, 2024|Digital Marketing for Startups, Internet Marketing|Comments Off

The Critical Value Of An Internet Presence

In today's digital age, having an online presence is crucial for businesses to stay relevant and competitive. A recent study reveals that a staggering 81% of consumers expect small businesses to have an online presence, and this expectation has a significant impact on buying decisions. As a result, businesses need to understand and adapt to consumer behaviors to effectively capture and retain customer interest in the highly competitive digital marketplace. The Impact of Online Research on Buying Decisions According to the study, 81% of shoppers conduct thorough online research before making a purchase. This means that consumers are actively [...]

BetaTWGApril 2nd, 2024|Affordable Web Marketing, Cost-Effectiveness of Online Marketing|Comments Off

The Power Of Video For Your Small Business

YouTube has evolved from a simple video-sharing website to a powerful marketing tool that allows companies to connect with customers worldwide. It offers several benefits such as brand awareness and authority. In this article, we will explore five important advantages of using YouTube marketing in your company plan. Massive Reach and Global Exposure With over two billion monthly active users, YouTube is the second-largest search engine in the world. This provides companies with a unique opportunity to expand their reach and become more visible globally. By using YouTube for marketing, your company can tap into this large user base [...]

BetaTWGJanuary 3rd, 2024|Affordable Web Marketing, Creating Compelling Content, Digital Marketing for Startups, Need for Digital Marketing|Comments Off

Benefits of Having a Business Website

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to establish and enhance your online presence is by having a business website. A business website not only helps you attract customers but also enables you to stay ahead of your competitors. In this article, we will explore the various benefits of having a business website and how it can significantly impact your success. Increased Online Visibility Having a business website allows you to significantly increase your online visibility. When potential customers search for products or services [...]

BetaTWGNovember 1st, 2023|Affordable Web Marketing, Cost-Effectiveness of Online Marketing, Internet Marketing|Comments Off

Essential Website Statistics for Small Businesses

Building and maintaining a business website is crucial in today's digital-first world. Your website serves as a platform to establish your brand, connect with customers, and drive sales. To help you create and operate an effective website, we have compiled essential website statistics for small businesses. These statistics cover various aspects of website development, design, user experience, content, ecommerce, and local search engine optimization (SEO). By understanding these statistics, you can make informed decisions to optimize your website and maximize its impact on your business. General Website Statistics & Insights Building an online presence is essential for any business, [...]

BetaTWGOctober 2nd, 2023|Affordable Web Marketing, competitor research, Digital Marketing for Startups, Uncategorized|Comments Off

Small Business Marketing Tips for an Uncertain Economy

Small business marketing tips for an uncertain economy: Discover effective strategies to navigate challenging times and boost your business's success.

BetaTWGOctober 1st, 2023|Small business marketing|Comments Off

Generate More Roofing Leads in 2023

Are you a small business roofing company? As a roofing company based in Denver, Colorado, your goal is to generate roofing leads and stand out among your competitors. In a city with quiet months that can feel like years, having a steady stream of leads is crucial. If you feel like you've tapped out your lead-generating potential, here are some tips for drumming up more roofing leads in Denver. Partner Up Forming business partnerships can open you up to a new demographic of leads. Consider reaching out to local businesses you frequently encounter in your work as [...]

BetaTWGSeptember 1st, 2023|competitor research, Cost-Effectiveness of Online Marketing|Comments Off

About BetaTWG