Invest in PPC
Pay Per Click (PPC) advertising can give your roofing business a boost in leads. Here’s why PPC can be beneficial:
PPC ads can target specific audiences, allowing you to show your ads only to people interested in roofing services.
Set a strict budget for your PPC ad campaign to avoid going over your advertising budget. Start with a low budget to test the effectiveness of your campaign and increase it if you’re getting a good return on investment.
Trade shows are still a great way to generate roofing leads, especially if you specialize in commercial roofing. While being cautious due to the pandemic, attending trade shows can help you establish industry connections and get B2B leads. Here’s how to make the most of trade shows:
Attend trade shows, even if you’re not an exhibitor. Engage with other attendees and exhibitors to spark valuable business connections and gain Denver roofing leads.
Participate in annual trade shows organized by the Colorado Roofing Association, which are a must-attend for roofers in Denver.
Roofing is a local business, so optimizing your website for local search engine optimization (SEO) is crucial. Here are some ways to optimize for local SEO:
- Target longtail keywords that include “Denver, CO” or specific neighborhoods you serve.
- Create blog content that focuses on local news or events.
- Create location pages for every area you service.
- Get backlinks from local businesses and organizations.
- Optimize your site for mobile web browsers.
Partnering with an SEO agency can help you with the technical details of local SEO and boost your Denver roofing leads.
Generating more roofing leads in Denver is crucial for the success of your roofing company. By partnering up with local businesses, getting more reviews, investing in PPC, attending trade shows, and optimizing for local SEO, you can stand out from your competitors and generate a steady stream of leads!