Small Business Blog
It Ain’t Magic. It’s Just Good Service
Earn Your Client’s Trust & Keep It Small Business Insights: Customer Service Just about every time I turn around, there is some new piece of technology or some new buzzword-filled marketing trend, that is claiming to be the magic pill that web-based businesses have been searching for to get more sales. Just do this one unique thing, they tell you, and all your e-commerce dreams will come true. The “one thing” almost always conveniently involves spending money on a product or service that promises to be the “it factor” you’ve been missing. Can I tell you a secret? In [...]
When Is It Time To Re-Brand?
Why Do Companies Change Their Logo? Small Business Insights: Branding A Guest Blogger post by Becky Duncan Why do companies change their logo or branding identity? Most of the time, it is because companies want to keep up with new logo design trends as they develop to avoid falling behind their current or emerging competitors. It may be that a company has decided to undergo a sudden and complete rebrand or they have decided to slowly merge into a new brand. Either way, a new logo and/or new branding elements must be created to do so. June 2019: Pizza [...]
Laundry Day
Everybody Hates Laundry, But That’s No Reason Not To Do It Small Business Insights: Marketing A Guest Blogger post by Daniel Titus Earlier this week I was meeting with a colleague who has designed a massive site for a large and ever-evolving organization. The site has been built; the code is working; everything is ready to go, but they still haven’t launched yet. Why? Because the week before the scheduled launch date there was a change in the information—then another and another. The information can’t stay current enough for approval, so the launch gets delayed. Exasperated by it all, my colleague [...]
Perception Is Reality
Making The Most Of What You Have Small Business Insights: Marketing Perception is reality...don’t let anyone sell you on anything else. So why not alter perception to your advantage? I pulled into my local gym the other day, noticing an ever-increasing phenomenon...a powerful indicator of human awareness, or more accurately---the lack of it. Walking through the parking lot, I neared the front entrance, noticing two women verbally going-at-it, because one had squeezed a massive vehicle into a slot way too tight, banging the other's paint job… and they weren’t alone. The nearest four rows of parking were packed, most [...]
A CloudFlare Out
Is CloudFlare A Myth? Small Business Insights: Technical I’ve bounced back and forth on Cloud Flare’s free CDN (content delivery network) service for the better part of a year. Every now and then, I’d configure a website with Cloud Flare and the best of intentions. It is after all supposed to protect websites from downtime and add a layer of additional protection from malware. And of course, as its primary function, it promised faster page loads by way of the CDN and cached images/files. The reason I’ve bounced to and from CloudFlare was that sites using the service seemed [...]
Joomla: My Recent Descent Into Hell
Making Sure Software Is Up To Date: "Set It And Forget It" Is Foolish Small Business Insights: Technical I recently secured a small project helping a fellow small business owner to update his existing website. That's right, as a WordPress fanboy I stepped up to the challenge of Joomla. Now everyone knows that the expression "It's not that hard" often turns out to be famous last words. Just as it's not that hard to replace a carburetor on your car IF you know how to do it. The same applies to plumbing, electrical work and so on, and so on. It's [...]