Marketing Emails-How Kohls Is Abusing Their Mailing List

Be Good To Your Customer & Respect Their In-Box! Small Business Insights: Marketing My wife recently signed up with the Kohls mailing list in an effort to secure the occasional coupon and special offer as we entered the back to school and consumer-spending-frenzied-fourth quarter. And because she's been around me just long enough, she used our mutual Yahoo email address vs. her personal account. And in case anyone wasn't listening closely let me repeat that little pearl of advice: Secure a Yahoo, Gmail or Hotmail account and use them specifically for mailing lists, registrations, and similarly disposable instances. They are [...]

Google Class Action Settlement: SPAM Or Conspiracy?

Whilst checking my email, I made a rare visit to the SPAM filter that's doing a bang-up job and keeping my INBOX clear of mourning Nigerian's and information about the "vacation cruise of a lifetime" It's a rare occasion because I put a profound degree of trust in the Google/GMAIL system. And more recently, I looped in my Yahoo account which means those incoming emails are now subject to the rock-solid GMAIL filters. If it seems like I'm gushing about GMAIL, I am. So how is it that the system that serves me so well made such an odd error [...]

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