“If you build it, [they] will come…” It’s a great movie (often misquoted) line, but regrettably it doesn’t apply to your website marketing strategy.

SEO (Search Engine Optimization) is a critical element of any website strategy. A pro-active plan is required to ensure that your website listing is returned in a reasonable and prominent position when users search for your brand or services using a search engine website like Google, Yahoo, and Bing. And to make things even more interesting, the algorithms used by each of the search engines is constantly being tweaked and edited to make SEO a moving target. So SEO strategies need to be regularly monitored and addresses.