Small Business Website Design Blog
Nuggets of info that help you make an informed decision for your website design strategy.
Google LOVES a good blog so we’ll own it: This slog…er…I mean BLOG is mostly about executing effective SEO. Let’s call it like it is. If you’re reading this page, it must be working, eh?
How Denver Small Businesses Can Stay Visible Online in 2025
A Practical Guide to the New Search Landscape Last Updated: September 15, 2025 | Research Period: September 2025 Bottom Line Up Front: Google's 2025 algorithm changes have made authentic, experience-based content the key to small business visibility. Businesses that demonstrate real expertise through customer stories, local knowledge, and first-hand experience now outrank generic content creators by significant margins. As a small business owner in Denver, you've probably noticed that getting found online keeps getting more complicated. The way people search for businesses like yours is changing rapidly, and I want to help you understand what's happening and what you can do about it. Think of this shift like the evolution of how people used to find local businesses. Twenty years ago, customers flipped through the Yellow Pages. Ten years ago, they typed specific phrases into Google. Today, they're asking AI assistants questions, reading Reddit discussions, and expecting immediate, conversational answers to their problems. Let me walk you through the [...]
Why Reddit’s SEO Dominance Is Killing Service Businesses (And What to Do About It)
The Service Business SEO Crisis: Why Reddit Is Winning and You're Losing Traffic If you own a plumbing company, roofing business, HVAC service, or any local service company, you've probably noticed something troubling: your website traffic has declined over the past year, even though you haven't changed anything about your marketing approach. You're not imagining this problem, and you're certainly not alone. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. After working with hundreds of service businesses over the past decade and analyzing recent search engine changes, I can tell you exactly what's happening and, more importantly, what you can do about it. This isn't just another SEO trend to worry about—it's a fundamental shift that requires immediate strategic adjustments. Understanding the Problem: What Changed in Search Results Think of Google's [...]
Your Essential Small Business Website Maintenance Checklist
So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]
How to Write Meta Descriptions That Get Clicks
Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]
How Small Businesses Are Growing Faster with Smart Web Marketing in 2025
How Small Businesses Can Double Their Customer Base with Affordable Web Marketing (Without Breaking the Bank) Published by The Affordable Web Guy Team | Last Updated: September 2025 Are you a small business owner watching competitors get more customers while you struggle to grow your audience? You're not alone. According to the U.S. Small Business Administration, 70% of small businesses cite customer acquisition as their biggest challenge. But here's what successful business owners know: affordable web marketing isn't about expensive tools or complex strategies—it's about doing the right things consistently. After helping small businesses increase their customer base through affordable web marketing strategies, we've identified the exact strategies that work for businesses with limited budgets and time. (Learn more about our proven approach and methodology for small business web marketing.) Why Traditional Marketing Falls Short for Small Businesses Today Most small business owners try the same old approaches: newspaper ads, flyers, or hoping word-of-mouth will be enough. But here's [...]
Mobile Friendly Websites Design to Grow Your Business
The Real Cost of Poor Mobile Performance Slow, confusing mobile sites actively hurt your business. According to research, each second of page load delay reduces conversions by 7%. That's real revenue loss for businesses depending on mobile traffic. When potential customers encounter slow sites, their first instinct is hitting the back button. Subsequently, that negative experience damages your brand reputation and sends visitors to competitors with better mobile experiences. Furthermore, 40% of shoppers abandon websites taking longer than 3 seconds to load, according to Shopify research. For context, retailers lose billions annually simply because their sites are too slow. How Google Ranks Mobile-Friendly Sites Google prioritizes websites delivering excellent mobile experiences. Since most searches now happen on phones, Google's algorithms focus heavily on mobile performance when determining search rankings. Mobile-First Indexing Changes Everything Google now uses mobile-first indexing, meaning they primarily evaluate your mobile site version for search rankings. Previously, Google crawled desktop versions first. Now, your mobile site [...]
