Need for Digital Marketing - Website Design For Small Business

Your Essential Small Business Website Maintenance Checklist

So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]

By Mike Ferguson|Categories: Internet Marketing, Need for Digital Marketing, online reputation, Technical|0 Comments

Website Designer Helping Small Businesses Stand Out Online

We’re a website designer and SEO team that helps small businesses grow online. We don’t make it fancy. We make it work. Whether you're in Denver, Boulder, Westminster, or somewhere in between — our websites get you found. Website Hosting That’s Fast and Easy Nobody likes a slow website. If it takes more than a few seconds to load, people leave. We keep your website fast and safe with simple hosting plans. You don’t have to do anything — we set it up, manage updates, and keep everything backed up. If anything breaks, we fix it. Fast. Hosting with us means your site stays online, stays fast, and doesn’t leave you guessing. Website Maintenance That Doesn’t Fall Through the Cracks Think of your website like a car. You wouldn’t drive it for years without changing the oil, right? We take care of updates, plugins, security checks, and everything else your website needs to stay running smooth. No weird error messages. [...]

By Mike Ferguson|Categories: Affordable Web Marketing, Need for Digital Marketing, Small business marketing, Web Design Services|0 Comments

Mom & Pop Need To Be Online Too

Why Local Businesses Can't Afford to Skip Online Your corner bakery has been serving the neighborhood for thirty years. However, when someone searches "fresh bread near me" at 9 PM, they might never find you. That's the reality facing family-owned businesses today. Local businesses often think websites are just for big corporations. Actually, small family-run shops need online presence more than anyone else. When customers can't find you online, they assume you don't exist. Your Customers Are Already Looking Online People search for local businesses on their phones constantly. Whether they need a plumber, want pizza, or need auto repair, their first stop is Google. If your business doesn't show up in those searches, potential customers will call your competitors instead. Small businesses compete against chains with massive marketing budgets. Nevertheless, a well-designed website levels the playing field. Your family restaurant can rank higher than McDonald's for "best Italian food downtown" with the right approach. Building Trust Before the [...]

By Mike Ferguson|Categories: email marketing, Internet Marketing, Need for Digital Marketing, Online Marketing Strategy|Comments Off

The Power Of Video For Your Small Business

Small business owners know that grabbing attention online gets harder every year. Video content has become the secret weapon that levels the playing field between tiny startups and giant corporations. When customers see your business through video, they connect with your brand in ways that photos and text simply can't match. YouTube stands as the world's second-largest search engine, giving smart business owners a chance to reach millions of potential customers. However, creating effective video content requires more than just pointing a camera and hitting record. Video Content Builds Real Connections People trust what they can see and hear. When potential customers watch your videos, they get a feel for your personality and business values. This connection happens faster than reading a dozen blog posts or scrolling through static images. Small businesses that use video marketing see higher engagement rates across all their online platforms. Videos show your products in action, demonstrate your expertise, and give viewers a behind-the-scenes [...]

By Mike Ferguson|Categories: Affordable Web Marketing, Creating Compelling Content, Digital Marketing for Startups, Need for Digital Marketing|Comments Off

Small Business Marketing in Denver: Why Paid Search Actually Works

Running a small business in Denver means competing with everyone else who's figured out this city is pretty great for entrepreneurs. According to recent state data, Colorado started 48,600 new businesses just in the first quarter of 2025—that's a 19% jump from the previous quarter. While this energy is exciting, it also means you're fighting for attention in an increasingly crowded market. Need help creating a website that supports your paid search campaigns? The Affordable Web Guy specializes in building small business websites that convert visitors into customers. Based in Colorado, we understand the local market and can help your business get found online. So how do you cut through the noise? Let's talk about paid search advertising, which isn't the sexiest topic but happens to be one of the most reliable ways to get your business in front of people who are actually looking for what you sell. What Makes Paid Search Different From Other Marketing Paid search [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, Need for Digital Marketing, Online Marketing Strategy|Comments Off

Your Essential Small Business Website Maintenance Checklist

Website Designer Helping Small Businesses Stand Out Online

Mom & Pop Need To Be Online Too

The Power Of Video For Your Small Business

Small Business Marketing in Denver: Why Paid Search Actually Works

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