Internet Marketing - Website Design For Small Business

Small Business Website Cost: Budgeting Your Online Presence

Small Business Website Cost: Budgeting Your Online Presence Did you know that 46% of small businesses still operate without a website? Trying to pin down the cost of a small business website can feel confusing. However, it becomes much clearer when you view it as an investment in your most powerful business tool. The price tag depends on what your business needs, but one thing is certain: a professional website is a smart way to grow your company. Your Website Is Your Hardest Working Employee Think of your website as your most reliable employee. It’s on the clock 24/7, never calls in sick, and consistently puts your best foot forward for potential customers, whether they’re in Fort Collins, Grand Junction, or anywhere else in Colorado. This is much more than a digital brochure; it's a tireless marketing machine that never sleeps. A professionally built website becomes the central hub for everything you do. Every social media post you make, [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, Digital Marketing for Startups, Internet Marketing, Web Design Services|0 Comments

Your Essential Small Business Website Maintenance Checklist

So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]

By Mike Ferguson|Categories: Internet Marketing, Need for Digital Marketing, online reputation, Technical|0 Comments

How to Write Meta Descriptions That Get Clicks

Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]

By Mike Ferguson|Categories: Affordable Web Marketing, Internet Marketing, Lead Generation Strategies|0 Comments

Proven Tips to Decrease Bounce Rate & Keep Visitors Engaged

Learn effective strategies to decrease bounce rate and boost your website's engagement. Discover simple steps to retain visitors and improve conversions.

By Mike Ferguson|Categories: Affordable Web Marketing, competitor research, email marketing, Internet Marketing|0 Comments

Attract Your Target Audience in Denver

Attracting Your Target Audience In DenverGetting noticed in Denver’s busy market can feel like trying to talk in a crowded room—everyone’s speaking, but only some voices carry. The good news? Your business can be one of those voices that stands out, without shouting. A smart, small business website strategy can help you reach the right people and turn visitors into customers.Start with one element today. Then gradually build your personality-driven brand. Your Denver business will stand out naturally. Reach out today and let's chat about website design options for your small business.Speak to the People Who Actually Need YouA beautiful website isn’t enough. If the right people aren’t finding you, it’s just a nice digital brochure collecting dust. Instead, your site should clearly connect with the audience most likely to need your services. That means using language they understand, showing them you’re local, and making it obvious how to take the next step with you.When your site is built with [...]

By Mike Ferguson|Categories: Creating Compelling Content, Graphics & Branding, Internet Marketing|0 Comments

How to Choose a Web Hosting Service for Your Small Business

Learn how to choose web hosting service that boosts your business. Discover key factors like performance, security, and managed solutions.

By Mike Ferguson|Categories: Internet Marketing, Small business marketing, Web Design Services|0 Comments

8 Smart Title Tag Tips for Small Business Websites

Discover essential title tag best practices to improve your website's visibility. Learn how to write effective titles that attract more visitors.

By Mike Ferguson|Categories: competitor research, Creating Compelling Content, Internet Marketing, Online Marketing Strategy|0 Comments

How to Add Keywords to a Website & Get Found Online

Learn how to add keywords to your website effectively. This guide helps small businesses improve SEO and attract more customers by adding keywords to website.

By Mike Ferguson|Categories: Digital Marketing for Startups, Internet Marketing, Lead Generation Strategies, Technical|0 Comments

Don’t Let Your Website Fail: The Best Care Plan Secrets

Discover what a website care plan is and how it protects your business. Learn about the essential maintenance, security, and updates for your online presence.

By Mike Ferguson|Categories: Internet Marketing, Online Marketing Strategy, Technical|0 Comments

Why Your Family-Owned Business Needs a Website

Your family's story deserves a stage that never sleeps. Every family business has something that sets it apart—heritage, values, and a personal touch that big corporations can't replicate. But without a website, you're keeping that story to yourself when potential customers are actively looking for businesses just like yours. What's stopping your family business from having the always-open, always-professional online presence that your competitors are already using to win over your potential customers? The Reality Check: Where Your Customers Are Looking Here's what's happening right now: 76% of consumers research a company's online presence before visiting in person. Even if they plan to visit your physical location, they're checking you out online first. Think about your own behavior. When you need something fixed, a service performed, or want to try a new restaurant, where do you look first? Exactly. Your family business needs to be where your customers are searching—and that's online, 24 hours a day. Why Family Businesses [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, customer communication, Internet Marketing|Comments Off

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