Digital Marketing for Startups - Website Design For Small Business

Small Business Website Cost: Budgeting Your Online Presence

Small Business Website Cost: Budgeting Your Online Presence Did you know that 46% of small businesses still operate without a website? Trying to pin down the cost of a small business website can feel confusing. However, it becomes much clearer when you view it as an investment in your most powerful business tool. The price tag depends on what your business needs, but one thing is certain: a professional website is a smart way to grow your company. Your Website Is Your Hardest Working Employee Think of your website as your most reliable employee. It’s on the clock 24/7, never calls in sick, and consistently puts your best foot forward for potential customers, whether they’re in Fort Collins, Grand Junction, or anywhere else in Colorado. This is much more than a digital brochure; it's a tireless marketing machine that never sleeps. A professionally built website becomes the central hub for everything you do. Every social media post you make, [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, Digital Marketing for Startups, Internet Marketing, Web Design Services|0 Comments

How Denver Small Businesses Can Stay Visible Online in 2025

A Practical Guide to the New Search Landscape Last Updated: September 15, 2025 | Research Period: September 2025 Bottom Line Up Front: Google's 2025 algorithm changes have made authentic, experience-based content the key to small business visibility. Businesses that demonstrate real expertise through customer stories, local knowledge, and first-hand experience now outrank generic content creators by significant margins. As a small business owner in Denver, you've probably noticed that getting found online keeps getting more complicated. The way people search for businesses like yours is changing rapidly, and I want to help you understand what's happening and what you can do about it. Think of this shift like the evolution of how people used to find local businesses. Twenty years ago, customers flipped through the Yellow Pages. Ten years ago, they typed specific phrases into Google. Today, they're asking AI assistants questions, reading Reddit discussions, and expecting immediate, conversational answers to their problems. Let me walk you through the [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, Digital Marketing for Startups|0 Comments

Why Reddit’s SEO Dominance Is Killing Service Businesses (And What to Do About It)

AKA: Why Is My Business Not Getting More Clicks? If you own a plumbing company, roofing business, HVAC service, or any local service company, you've probably noticed something troubling: your website traffic has declined over the past year, even though you haven't changed anything about your marketing approach. Understanding the Problem Think of Google's search results like prime retail real estate. For years, your carefully written blog posts about "roof repair costs" or "HVAC maintenance tips" could earn valuable spots on the first page. Today, something dramatic has shifted. The Reddit Revolution: Numbers You Need to Know Reddit jumped from being the 78th most visible website to the 3rd most visible website in Google's U.S. search results after Google's August 2024 core update. This represents a staggering 1,328% increase in SEO visibility in less than one year. Previously, when a homeowner searched for "water heater replacement cost," they might find your comprehensive blog post explaining local pricing, permit requirements, and [...]

By Mike Ferguson|Categories: Digital Marketing for Startups, SEO and Artificial Intelligence|0 Comments

How To Improve Website Loading Speed

Why Website Speed Matters When a page takes longer than three seconds to load, many visitors leave before it even finishes. Research shows the chance of someone leaving jumps by 32% when load time goes from one to three seconds (Think with Google). More than half of mobile users abandon pages that take longer than three seconds (Google/SOASTA). A faster site keeps visitors engaged, helps search rankings, and builds trust. If you’d like help with SEO, see our Affordable Search Engine Optimization page. How Fast Your Site Should Be Google’s Core Web Vitals suggest targets that keep pages feeling quick and stable: Largest Contentful Paint (LCP): under 2.5 seconds Interaction to Next Paint (INP): under 200 ms Cumulative Layout Shift (CLS): under 0.1 See details on web.dev — Core Web Vitals. Find What’s Slowing You Down Start with a speed test: Google PageSpeed Insights shows real-world data and clear suggestions. WebPageTest lets you see filmstrips and detailed waterfalls from [...]

By Mike Ferguson|Categories: Affordable Web Marketing, Digital Marketing for Startups, Technical|0 Comments

8 Small Business Website Design Tips That Matter!

Discover 8 essential small business website design tips to improve user experience, attract more customers, and grow your business. Get actionable advice.

By Mike Ferguson|Categories: Digital Marketing for Startups, Online Marketing Strategy, Small business marketing|0 Comments

How to Add Keywords to a Website & Get Found Online

Learn how to add keywords to your website effectively. This guide helps small businesses improve SEO and attract more customers by adding keywords to website.

By Mike Ferguson|Categories: Digital Marketing for Startups, Internet Marketing, Lead Generation Strategies, Technical|0 Comments

Ranking: The Very Best Ways To Boost Website Position Traffic

When people search for products or services online, they typically click on the first few results they see. Therefore, where your business shows up on Google matters significantly. If your business is buried on page two or three, then most customers will never find you. Your Google Position Affects Your Business First, consider Google like a busy street. Businesses at the front get the most foot traffic, while those hidden in the back rarely get noticed. Similarly, your Google ranking works the same way. As a result, higher rankings mean more people see your business, visit your website, and become customers. Furthermore, Google looks at more than 200 different signals to decide which websites deserve the top spots. However, you can control many of these factors to help your business climb higher. What Makes Google Notice Your Business Initially, Google wants to show people the best, most helpful results. Consequently, your website needs to prove it deserves a top [...]

By Mike Ferguson|Categories: Cost-Effectiveness of Online Marketing, Digital Marketing for Startups, Lead Generation Strategies, Small business marketing|Comments Off

SEO: Compelling Solutions For A Critical Issue!

Running a small business feels like juggling flaming torches while riding a unicycle sometimes. Between fierce competition and limited resources, business owners face obstacles that would make anyone's head spin. The good news? Today's challenges have today's solutions, and many of them start with having the right online presence. The Competition Problem Gets Real Large corporations throw massive budgets at marketing campaigns while small businesses count every penny. Local shops compete against national chains that can afford prime locations and flashy advertisements. Meanwhile, online giants dominate search results with their deep pockets and endless resources. This David versus Goliath scenario plays out daily in every industry. Small businesses need smart strategies rather than big budgets to level the playing field. A professional website becomes that slingshot that helps smaller operations compete effectively against larger competitors. Marketing Budget Blues Small business owners know the struggle of stretching marketing dollars. Traditional advertising costs pile up quickly, and results often feel uncertain. [...]

By Mike Ferguson|Categories: Digital Marketing for Startups, Internet Marketing|Comments Off

The Power Of Video For Your Small Business

Small business owners know that grabbing attention online gets harder every year. Video content has become the secret weapon that levels the playing field between tiny startups and giant corporations. When customers see your business through video, they connect with your brand in ways that photos and text simply can't match. YouTube stands as the world's second-largest search engine, giving smart business owners a chance to reach millions of potential customers. However, creating effective video content requires more than just pointing a camera and hitting record. Video Content Builds Real Connections People trust what they can see and hear. When potential customers watch your videos, they get a feel for your personality and business values. This connection happens faster than reading a dozen blog posts or scrolling through static images. Small businesses that use video marketing see higher engagement rates across all their online platforms. Videos show your products in action, demonstrate your expertise, and give viewers a behind-the-scenes [...]

By Mike Ferguson|Categories: Affordable Web Marketing, Creating Compelling Content, Digital Marketing for Startups, Need for Digital Marketing|Comments Off

Essential Website Statistics for Small Businesses

Running a small business means making smart choices with limited resources. However, when it comes to your online presence, the numbers don't lie – having a professional website isn't just nice to have anymore. Moreover, these statistics show exactly why your business needs to take its web presence seriously. Ready to get started? Contact us about website design with a no-pressure web design consultation. The Reality Check: Where Small Businesses Stand Online According to recent research, only 73% of small businesses currently have websites. Meanwhile, Clutch's 2025 study reveals that 83% of small businesses now have a website, up from 64% in 2018. Furthermore, this gap represents missed opportunities every single day. Notably, business owners are finally recognizing what the data has been telling us all along. Additionally, consumers increasingly expect to find businesses online before making contact or visiting in person. The Affordable Web Guy helps small businesses bridge this gap with WordPress-based solutions that put your business where [...]

By Mike Ferguson|Categories: Affordable Web Marketing, competitor research, Digital Marketing for Startups|Comments Off

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