Why Your Family-Owned Business Needs a Website

Your family's story deserves a stage that never sleeps. Every family business has something that sets it apart—heritage, values, and a personal touch that big corporations can't replicate. But without a website, you're keeping that story to yourself when potential customers are actively looking for businesses just like yours. What's stopping your family business from having the always-open, always-professional online presence that your competitors are already using to win over your potential customers? The Reality Check: Where Your Customers Are Looking Here's what's happening right now: 76% of consumers research a company's online presence before visiting in person. Even if they plan to visit your physical location, they're checking you out online first. Think about your own behavior. When you need something fixed, a service performed, or want to try a new restaurant, where do you look first? Exactly. Your family business needs to be where your customers are searching—and that's online, 24 hours a day. Why Family Businesses [...]

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Choosing a Domain Registrar That Won’t Leave You Hanging

Your domain name is basically your digital address. Moreover, picking the wrong registrar to manage it can turn into a real headache down the road. After watching this industry for years, I've seen enough horror stories to know what separates the good registrars from the ones that'll make your life miserable. Why This Still Matters in 2025 Back in the day, you had one choice: Network Solutions. Domains cost $100, and that was it. Now there are approximately 2,800 ICANN-accredited registrars competing for your business, which sounds great until you realize some of them have no business being in business. The domain market has exploded too. Furthermore, we're talking about over 762 million registered domains as of 2025, and that number keeps climbing. With so many options, it's easy to get lured in by rock-bottom prices or flashy marketing. The Real Problems You'll Face Here's what actually happens when registrars go bad, based on verifiable industry data: Transfer troubles [...]