How to Write Meta Descriptions That Get Clicks

Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]

Mobile Friendly Websites Design to Grow Your Business

Why Mobile Matters More Than EverMobile performance isn’t optional anymore — it’s business critical. Each extra second of load time can reduce conversions by 7% (Tenacity). Nearly 40% of users leave a site that takes over 3 seconds to load (Shopify). Lost customers often never return. How Poor Mobile Sites Hurt Your BrandVisitors bounce quickly, lowering trust and engagement.Search engines take the signal as a quality issue and may drop your rankings.Competitors with faster, cleaner sites win those lost clicks.Get a free website audit and speed test to see where your site stands.How Google Ranks Mobile SitesGoogle now uses mobile-first indexing, meaning your mobile version is the primary version considered for rankings (Google Search Central).If your mobile site is slow or missing content, your whole site suffers — even desktop searches.What Google ExpectsFast page loadsReadable text without zoomingSimple navigation with tappable elementsSame content on mobile and desktopWhat Good Mobile Design Looks LikeNavigation That’s [...]

How To Improve Website Loading Speed

Why Website Speed Matters When a page takes longer than three seconds to load, many visitors leave before it even finishes. Research shows the chance of someone leaving jumps by 32% when load time goes from one to three seconds (Think with Google). More than half of mobile users abandon pages that take longer than three seconds (Google/SOASTA). A faster site keeps visitors engaged, helps search rankings, and builds trust. If you’d like help with SEO, see our Affordable Search Engine Optimization page. How Fast Your Site Should Be Google’s Core Web Vitals suggest targets that keep pages feeling quick and stable: Largest Contentful Paint (LCP): under 2.5 seconds Interaction to Next Paint (INP): under 200 ms Cumulative Layout Shift (CLS): under 0.1 See details on web.dev — Core Web Vitals. Find What’s Slowing You Down Start with a speed test: Google PageSpeed Insights shows real-world data and clear suggestions. WebPageTest lets you see filmstrips and detailed waterfalls from [...]