There are a variety of strategies available to any business owner with the savvy to build and maintain a website.
- Get your website linked to from another website
- Ensure your website has unique content that’s regularly udpated
- Include your web address in all of your written material and literature: business cards, letter heads, brochures and so on
- Paid placements in search engine results: Google AdWords or Yahoo/Bing Publisher Network
- Google Places and Yelp listings
- Social Networking Sites: Facebook, Instagram or Twitter where you regularly engage with your clients/readers
- Professional Networking Sites: LinkedIn or ZoomInfo